Providing widespread, reliable and same quality service in Turkey and all over the world, being the company of everyone and every segment, accepting customers and human resources as the most valuable asset, constantly creating difference and value in a way befitting its deep-rooted past, taking the example of its competitors, promising more than a sawmill at every stage, universal, respectable and high market value, to be the leading sawmill.
Understands customer needs and expectations in the best way, offers them the most appropriate solutions and value propositions from the right channel, delivers a wide range of products and services to all segments of society in the fastest and most effective way with its extensive branch network and alternative distribution channels, operates with sustainable profitability and efficiency at world standards by being aware of its ethical values and social responsibility, to be a sawmill that prioritizes customer satisfaction over everything else.